Staying above the influence is as easy as an eye-roll.
I have been privileged to create an award-winning Mute the Mouth campaign for the Partnership for Drug-Free Kids. Our challenge was to design communication that speaks to teenagers in a respectful yet engaging way and empowers them to make some tough decisions in their lives. The result is a fun and meaningful campaign that includes a television spot, viral animated gifs, and a cutting edge digital game platform, and illustrates that staying above the bad influence could be as easy as an eye-roll.
The campaign was a big hit not only with teenagers but it had also impressed advertising award judges. It had won Gold in Best in Education at the 2015 Shorty Awards.