Saying 'Hello' has never been so much fun.

To celebrate the launch of the Emirates Airline's new Chicago gateway we have created an engaging social campaign centered around an Instagram contest that invited Chicagoans to look at their own city in an entirely new way and spell out a collective 'Hello' to the world. The campaign was promoted on the brand's social channels with video and image posts. The result — one of the most successful social campaigns in the brand's history.