If you got music inside. Let it out.
The centerpiece of Heineken's support of all things music is the brand's sponsorship of the Latin Grammys. To celebrate its tenth year anniversary as a sponsor and to break through in the visually saturated landscape of Las Vegas, where the Awards were held, I was asked to come up with the campaign that would bring forth Heineken's commitment to music in a simple and memorable way. What started out as an iconic visual became a digital, print and OOH campaign.