Connecting you to the world. One game move at a time.

Emirates Airline's launch of its fourth flight out of JFK in the middle of the longest winter called for something special. The solution came in the form of larger-than-life Connect 4 game in the middle of Herald Square in New York City and an accompanying one-of-a-kind social Instagram scavenger hunt for the missing chip. We brought the brand much needed visibility, and New Yorkers got a piece of sunshine on a dreary day.