For its first ever sponsorship of Copa America - a soccer championship of the Americas, Wendy's asked me to design point of purchase program that would energize soccer fans, as well as promote a certain combo meal. Called Feed Your Greatest Passion, this promotional effort was built around sweepstakes that would allow a lucky winner to travel to Venezuela for the final match.
As part of the program I designed Wendy's soccer uniforms, art directed a photo shoot, and created score board motion graphics.
