Boost Mobile – a cutting edge pre-paid phone company – asked to design an media kit, aimed at promoting their services as an alternative to higher priced conventional cell phone providers and to create a buzz around its offerings. The solution was provided in a form of an Anti-Abuse Kit, the content of which would have been used to ward off any competitor - an annoying and abusive cell phone provider.
The kit contains a "Buzz Off" air horn and a fly swatter, along with a brochure describing the 5 signs you're being abused by your phone company and ways to counter it. The kit was custom built and form fitted in its entirety.
art direction and graphic design: oleg sarkissov
copywriter: fabrizio sanabria
creative director: thomas schimoler
