In 2009 Johnnie Walker Black Label celebrated its Centennial. A special bottle was designed to commemorate the occasion. At the same time, to raise brand awareness and generate buzz around Johnnie Walker as an energetic and vibrant brand, a number of parties were planned through out the country, culminating in two main events in New York and Miami.
Johnnie Walker Black Label had approached me to develop the look and feel for the Hispanic portion of the festivities, as well as the planning of the gala celebrations.
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art direction and graphic design: oleg sarkissov
copywriter: oleg sarkissov, fabrizio sanabria
creative director: thomas schimoler