Diageo, one of the largest multinational spirits company in the world, has tasked me to come up with a creative approach that would promote in-home consumption of its portfolio brands such as Johnnie Walker Black Label, Don Julio Tequila, Smirnoff Vodka, Baileys, and others. The problem was solved by offering the consumers a take-home entertainment guide whose content centered around pairing liquors with various activities — games and competitions involving food for the title of the Best Host.
art direction and graphic design: oleg sarkissov
copywriter: fabrizio sanabria
creative director: thomas schimoler
